Brand Strategy 2019-05-08T00:14:13+10:00

A good brand strategy is vital for any business. Think of it as the foundation on which all other elements of your brand will be built. It also acts as a handy and realistic action plan that will support the growth of your business!

Perfecting your brand, however, is a massive undertaking that requires considerable time and expertise. Target audience, tone of voice, fonts, social media … the list of considerations is extensive. Often there just aren’t enough hours in the day to run the operational side of a business AND turn yourself into a marketing whizz at the same time!

If only there was somebody who could take this area of the business off your hands … oh, WAIT!!!

Whether you’re a new business looking to launch, or an existing brand in need of a refresh, Gruff Design has the expertise to walk you through the process of developing your best brand strategy.

The first step is to make sure you have a thorough understanding of your business and the current climate in which it operates. Gruff Design offers an intensive, one-hour strategy session that will dig deep, providing crucial business insights that will help develop the kind of strategy that can bring a new brand to life, or propel an existing brand to the next level.

Whether you’re a new business looking to launch, or an existing brand in need of a refresh, Gruff Design has the expertise to walk you through the process of developing your best brand strategy.

This collaborative and interactive session will help you determine your target markets and the platforms you should be using to promote your business. We review and consider exactly who you are, what the market looks like, who your competition is, and use this knowledge to help you figure out how and where to position your brand in the market place.

And the best bit? Throughout the session you’ll benefit from impartial and honest feedback from our Gruff experts at every stage.

More specifically, this enlightening session will include lots of fun and informative activities, covering the following:

  • How to create a unique and remarkable brand that will attract your ideal client.
  • A review of existing branding and marketing materials, including social media channels.
  • Competitor evaluation – who are they, what are they doing and why are they doing it? What aren’t they doing that you could jump on!
  • Insight into and critique around current brand positioning.
  • Consideration of branding elements including tone of voice, social media, photography, fonts, logo and website.
  • Advice on how to keep your brand consistent and impactful.

Over and above all of this, we want to make sure we’re addressing all of your very specific concerns. So please, pick our brains! Come armed with as many questions as you like. That’s why we’re here!

The findings from this session will be collated and presented as a super useful report, alongside a series of realistic recommendations around what your ideal brand strategy should look like.

It might sound like a slightly overwhelming process, but we absolutely promise that you’ll come away feeling inspired and invigorated, with a clear understanding of your brand and a renewed confidence in where it’s headed. With this important foundation in place, the sky really is the limit!

We listen, discuss and bring thoughtful solutions
to our clients. Our approach is very clear – if we don’t
think you need it, we don’t recommend it.

Like what you see and want to work with us? Contact Us

Our clients say the nicest things…

Expectations exceeded! I used Gruff Design to create, design and print a marketing brochure for a specific marketing campaign. Throughout the whole process, they kept me informed and up to date with suggestions and expert recommendations. I would not hesitate to recommend Gruff Design for all your graphic design needs.

Trinette McKoy - Remingtons Insurance

Gruff Design are exceptional designers. Their communication was great throughout our rebrand with them. They have a strong understanding of marketing, brand and how to connect to the right audience. I highly recommend their services.

Mia De Rauch - FlipSwitch Media

Gruff Design created our logo, brand and design of our business. Their creativeness and in depth knowledge was invaluable, highly recommend.

Paul Nelson - Nelson Financial

I’ve used Andrew from day one of my business and I’m so glad I did. With his laid back friendly approach you feel welcome and comfortable from the outset.

Quality of work is excellent and always a fair price. Good business brain that doesn’t try and up sell you. He also has a very strong referral network making him a great middle man for all your designing needs.

Boden Carkeek - Quality Care Electrical
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