Logo 2020-01-08T04:05:02+11:00

Great branding starts with a great logo! It’s often the first visual representation of your business that customers will encounter, and the thing they’ll continue to see most frequently going forward. For that reason, it can be a powerful tool in creating a lasting impression.

Done right, your logo has the ability to make an instant impact and send a clear message, telling your customer something of who you are.

Perhaps you’re a start-up and have reached that exciting moment of being ready to take the plunge and design your first ever logo.

Or maybe you’re after a refreshed look and feel, as part of your brand’s natural evolution. After all, it’s vital that your logo remains up-to-date and fit-for-purpose, reflecting where your business is at today.


So, what does the process look like?

We’ll meet and consult with you, asking questions that will help us develop an understanding of what resonates with you and, in turn, your audience. We’ll discuss the existing logos of businesses you admire, and ask about your business goals. We’ll really dig deep to discover the type of logo you want and need, and more importantly will authentically convey who you are.


Initially, we’ll come back and present between six and eight concepts, sometimes with up to 20 variations in total. Throughout this stage, we’ll generally work in black and white, so you’ll be able to focus on the design elements and what resonates, rather than being distracted by colour.

Done right, your logo has the ability to make an instant impact and send a clear message, telling your customers something of who you are.

After due consideration, we’ll ask you to select your favourite concept, or pick out different elements from different concepts that you would like to see combined. In the unlikely scenario that nothing hits the mark, we’ll head straight back to the drawing board and work on some more concepts.


Once everybody is comfortable with the design, we’ll introduce a colour matrix into the equation, which considers how different colours will impact the emotions of your customers in different ways. Once agreed to, the final colours will be applied to the final concept, and we’ll package up all variations needed for your multiple branding touch points.

Each solution is unique, so contact us today to start discussing your logo.

Some of our recent work…

We listen, discuss and bring thoughtful solutions
to our clients. Our approach is very clear – if we don’t
think you need it, we don’t recommend it.

Like what you see and want to work with us? Contact Us

Our clients say the nicest things…

Expectations exceeded! I used Gruff Design to create, design and print a marketing brochure for a specific marketing campaign. Throughout the whole process, they kept me informed and up to date with suggestions and expert recommendations. I would not hesitate to recommend Gruff Design for all your graphic design needs.

Trinette McKoy - Remingtons Insurance

Gruff Design are exceptional designers. Their communication was great throughout our rebrand with them. They have a strong understanding of marketing, brand and how to connect to the right audience. I highly recommend their services.

Mia De Rauch - FlipSwitch Media

Gruff Design created our logo, brand and design of our business. Their creativeness and in depth knowledge was invaluable, highly recommend.

Paul Nelson - Nelson Financial

I’ve used Andrew from day one of my business and I’m so glad I did. With his laid back friendly approach you feel welcome and comfortable from the outset.

Quality of work is excellent and always a fair price. Good business brain that doesn’t try and up sell you. He also has a very strong referral network making him a great middle man for all your designing needs.

Boden Carkeek - Quality Care Electrical
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