Odyssey Craft Brewing
Brand & Logo Design
Point of Sale Design
The craft beer industry is visually crowded, so it’s a challenge to introduce a new brand that needs to stand out.
Our concept was to tell our drinkers a story that connected with each brew style. Through each sip a new story evolves. In collaboration with Ditty Box, we developed a bold, illustrative style with unique characters throughout the brand. This brand had to be recognisable across packaging, posters, social media, labels and taps.