Brand & Logo Design
Wine Theory is the brand behind Master Sommelier Sebastian Crowther. Gruff Design built a subscription based wine club that members can join to experience Sebastian’s knowledge and palette each month with new wines delivered direct to their home. The luxury of having a Master Sommelier choose your wines for you. This luxe brand was developed to match the quality of the wine and knowledge on offer.
Brand assets included tasting note cards sent out with each package. The complexities around the subscription website are masked by the sheer simplicity of it. In a collaboration with local artist Rowena Martinich the website showcases artwork alongside wine choices.