Coden Homes rebranded after growing apart from their previous brand. They have spent years building homes in the Surf Coast region. Re-establishing that brand value required a considered approach and drove many of the decisions in the design process. Through consistent digital media ad presence and lead generation campaigns we assisted to make the transition as seamless as possible. Understanding a businesses strengths in the market place, where their brand has the ability to speak and be recognised and delivering a clear message is crucial for a rebrand.